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Brand Mind 品牌理念

Brand Mind

品牌理念

i-PRODUCTIONS的LOGO圖像設計,來自於世界各地遭受迫害的動物們,

結合了大象的耳朵及象牙、犬的面容、獅子的鬃毛而誕生的角色,一半原貌、一半破損的面容,

代表著被盜獵者獵殺及所有世界上的動物們正處於備受人類虐待以及迫害的危機當中。

我們期望大家可以看到動物們可愛、溫暖、療癒的同時,

也能看到動物因生存環境遭受破壞,而不斷在衝突與妥協的困境中求生存。

 

i-PRODUCTIONS,或許是一個品牌,但我們更希望是充滿使命感的,於是在這意識形態下,

誕生了我們第一個品牌角色,戴上救護帽決心守護世界上的動物。

我們希望在能力有限的基礎上凝聚無限的力量,讓大家喜歡我們每一項產品,

也許我們的品牌理念太理想、太夢幻、太不切實際,但只要能夠做點什麼,都值得我們努力。

我們希望透過產品與支持者來逐步實踐,讓這個理念能傳遞到世界上的每個角落。

The logo of i-PRODUCTIONS was inspired by the animals suffered around the world.
It’s a combination of an elephant’s ear and ivory, a face of dog, and a lion’s mane.
The injured animal faces represent the animals are in crisis because of human’s behaviors.
We want to remind people the beauty, warmth, and the healing nature of animals and the life struggling underneath.

We hope i-PRODUCTIONS to be more than just a brand. Our mission is to inspire people to make a change and improve animal welfare around the world.
A man’s power maybe small, but we want to deliver the message through our products to grow a bigger strength.
Some people may think our product consept is unrealistic, but even a slightest change is worth for fighting. We want our products become a media to connect people who share the some idea with us and convey the message throughout the world.